Purpose Built In
We're building a business where every purchase will create impact. Our commitment: 5-10% of net revenue will go directly to causes that align with your archetype.
Our Commitment
As we launch and grow, we're establishing partnerships with verified organizations. Impact tracking and donations will begin with our first sales milestone.
How Your Purchase Will Create Impact
We believe business should be a force for good. Here's how your archetype-aligned purchase will make a difference once we launch our giving program.
You Shop
Choose products that align with your archetype and values. Every purchase matters.
We Calculate
5-10% of net revenue will be automatically allocated to causes matching your archetype.
Impact Happens
Verified organizations will receive donations and provide quarterly impact reports.
Your Archetype, Your Cause
Each archetype will support causes that align with their core values and worldview. We're currently researching and vetting organizations in these areas.
Explorer
Environmental & Conservation
We're researching organizations focused on:
Environmental Conservation
Protecting wilderness and natural spaces
Marine & Ocean Protection
Ecosystem restoration and conservation
Outdoor Ethics & Education
Sustainable outdoor recreation practices
Rebel
Social Justice & Recovery
We're researching organizations focused on:
Civil Rights & Justice
Defending civil liberties and human rights
Mental Health Advocacy
Supporting mental health awareness and access
Recovery & Support
Breaking cycles and supporting recovery journeys
Creator
Mental Health & Arts
We're researching organizations focused on:
Mental Health & Wellness
Supporting mental wellness and education
Arts & Creative Expression
Supporting artistic access and expression
Crisis Support & Resources
24/7 mental health crisis intervention
Our Transparency Commitment
Our Verification Standards
- All organizations will be verified through CanadaHelps and Charity Navigator
- Financial transparency reports will be available on request
- We'll establish direct relationships with program directors
- Annual impact audits by third-party evaluators
Future Impact Dashboard
- Real-time donation tracking in customer accounts
- Quarterly impact reports from partner organizations
- Annual summary of collective community impact
- Direct updates from funded programs
Built-In Giving Philosophy
We believe business should be a force for positive change. That's why giving isn't an afterthought—it's built into our business model. When you shop with us, you're not just buying clothing; you're supporting causes that matter to you and creating ripple effects of positive impact.
Learn about our collaboration processWant to Donate More?
Interested in making an additional donation or learning about larger impact opportunities? Let's connect.